Entries in Virgin (1)
As this post is being typed, there are hopeful Creatives running around our Capital City (London - we're in the UK) trying to find some odd looking paper mannequins. Having already visited San Francisco and New York, these paper figures hold the co-ordinates to USB key dead-drops which, once found and inserted into a laptop, will provide the victorious hunter with the Creative Brief for designing the cover of Virgin's new Project magazine, a mag created to be viewed only on the iPad.
The twitter stream for the Project mag has revealed several of the places where these dead-drops will be in London today and it has been fun watching the tweets, but there are also pretty big clues on the Facebook page too.
If you are in London (specifically Soho, Camden, Holborn, Shoreditch and Southbank) today and you fancy the kind of exposure and kudos this level of project can bring, get searching now.
We think this is a fun and innovative way to run a competition and typical of Richard Branson's Virgin team but really what we are interested in are the submissions for the Project cover re-design and it is these that we look forward to seeing in Issue 3 of Project.
More information about the Project app/mag can be found on the Project blog.