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Entries in UK (6)

Win an iPad 2 in London on Launch Day just for Dressing Up

We have just received an email from Orange UK announcing their iPad pricing and Friday's launch details (£199 for iPad 2 plus £25 per month over a 24 month contract).

But there was also information about the quite special competition Orange will be running at their London Great Marlborough Street branch. If you are in the queue dressed up as your favourite app you could win one of ten 64GB 3G + WiFi iPad 2s!

Orange customers and those signed up for notifications have received the email but we can't find confirmation of the details anywhere else, so here is a quote from the message:

To be in with a chance of winning you need to queue outside the shop dressed as your favourite iPad app between 4pm and 4.30pm. So switch your dress down Friday for a dress up Friday and make like an Angry Bird or Fruit Ninja down to the shop – the 10 judged to be wearing the best costumes will win an iPad 2.

We think this is a fun way to run a competition and not a bad investment of embarrassment for a top-of-the-range iPad 2.

But what we really want to know is what app would you go dressed as? And if anyone in the UK is planning on going down to try and win one please let us know.

Mobile Artists Hit the UK

For three days last month a small group of talented iPad artists assembled together in Guildford, Surrey here in the UK for an iAMDA (International Association of Mobile Digital Artists) event, the first of it's kind on these shores.

Organised by Paul Kercal, iPad artist and lecturer at Guildford College, assisted by a number of other artists and faculty staff, the event (Facebook page link) was a great success.

Photo courtesy of Valeri Beeby on Facebook

Although a small beginning it bodes well for future exploration and celebration of art creation on mobile, touchscreen, devices. Hopefully next year's event will bigger and attract a larger group of artists as they here about how much fun was had at this year's event.

Paul has created the video below which captures some of the sessions, the artwork created and the social events during the 3 day conference. There are also some photos of the conference on iAMDA's blog.

Watch the Footie on your iPad

Just in case you do not already know about this, if you are in the UK and have an iPad, you have been especially taken care of over at TVCatchup.  This site allows UK users to watch slightly delayed versions of many free-to-air TV channels, including BBC1-4, ITV1-4, Channel 4, More 4, CBeebies, Film 4 and so on.

But what we especially like is the iPad optimised service which looks fantastic onscreen, and turns your iPad with wi-fi access into a proper little portable TV.  Go and check it out now, before the match starts!

iPad UK release date announced

(Post amended to point to the correct UK press release complete with pricing, the previous release we linked to was the International version without regional pricing included.)

28th May 2010 - that's the day that UK punters can officially get their expectant, shaky hands on the iPad.  As we know already, iPad pre-orders are opened up this coming Monday, 10th May, but now we know when we can actually expect to join our US friends in owning our very own device.

As well as the UK; Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland will see the iPad released on 28th May, and the pre-order will be open on 10th for these Countries too.

How much will it cost?

Pricing & Availability
iPad is available in the UK for a suggested retail price of £429 (inc. VAT) for 16GB, £499 (inc. VAT) for 32GB, £599 (inc. VAT) for 64GB for Wi-Fi models and £529 (inc. VAT) for 16GB, £599 (inc. VAT) for 32GB and £699 (inc. VAT) for 64GB for Wi-Fi + 3G models.

Full details in Apple's press release here.

UK / International iPad launch delayed another 6 weeks

So, Apple today delivered the bad news we have been expecting here in the UK, but that we had hoped was not true, the UK / International launch of the iPad is delayed for another 6 weeks.

From the Press Release:

Although we have delivered more than 500,000 iPads during its first week, demand is far higher than we predicted and will likely continue to exceed our supply over the next several weeks as more people see and touch an iPad. We have also taken a large number of pre-orders for iPad 3G models for delivery by the end of April.

Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May. We will announce international pricing and begin taking online pre-orders on Monday, May 10. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason — the iPad is a runaway success in the US thus far.

Needless to say, we are very disappointed to not be getting our hands on some real iPad hardware for another month and a half.

On the positive side, it does mean that demand for Apple's new device is still high, and this means that it is gaining a strong foothold in the market.  Of course, there are the cynics who would say that the supply was deliberately short to heighten demand.  The shortage has generated a lot of news around the Web in just the last hour.

Still, it gives us another 6 weeks to save our pennies, and more time for our US friends to beta test the apps for us (thanks guys) but we can't help feeling let down by today's announcement.

Paid Content and the iPad Catalyst

Earlier this week, the new Chairman of the UK television network ITV, Archie Norman, e-mailed all his staff requesting they contact him directly with comments on a new strategy for how the company can move forward. 

But the comments he makes later in the Telegraph article show what he thinks the future of TV networks is likely to be, paid content on mobile devices and computers.  And the mobile device he specifically mentions?  Of course, the iPad!

"I think it is very likely [we will use some elements of pay-TV] because one of the things that is going to happen as people consume their television off different platforms — such as internet-enabled TV, off your laptop, off your iPad as you commute to work — for some parts of the content that ITV own or others own, people will pay."

This is interesting because it shows how major content providers see us using our iPads, as well as other mobile devices.  The rest of the Telegraph article is worth reading too for an idea of how corporate networks are thinking.

In another news story this morning, the BBC are reporting that UK newspapers the Times and the Sunday Times will begin charging for access to their online news service from June.  They will launch new versions of their websites in May, offering an initial free trial period, before charging £1 for one day's access or £2 a week for a regular subscription.  It is not something we are used to here in the UK so, as the article says, it will be interesting to see whether this 'high risk strategy' pays off, or if people instead go to the free sources of news that abound around the Internet.

The New York Times is itself reporting that advertisers are going for a 'land grab' of sorts over advertising space in certain iPad apps before the April 3 launch.  The NY Times comments that this is arguably the hottest time to be in front of punters' eyes whilst the excitement lasts.

Those of us familiar with the iPad launch event will remember well the New York Times demo of their app for the iPad, and this is certainly how many people see themselves using the iPad.

The iPad Catalyst

You may think it is going a little too far calling the introduction of the iPad a catalyst, but that is how many see it, for the content creators especially.

Just like the iTunes store affected the music sales model and the iPhone shaped the development of 'SmartPhone' or mobile apps, we think the iPad has the potential to shape the future of content delivery.

Whether the 'paid content' model works or not is going to depend on a lot of factors, some of those being cost, quality of content, accessibility (i.e. independent stores or everything routed via Apple's iTunes/iBookstore), and quality of service, especially for video based content.

Have an opinion about paid content on the iPad?  Let us know in the comments.