Entries in Screen Ratio (1)
"With this unique relationship that people have with their iPhone, we take changing it really seriously". So begins the iPhone 5 introduction video from Apple. With the iPhone 5, Apple is introducing the biggest change to the iPhone hardware design since its inception. The move to an 16:9 ratio display is a big deal indeed and one that we hope doesn't make its way to the iPad next year.
Sure, the narrow 16:9 ratio is pretty good for consuming video and photo content and is most certainly well suited to flicking through long lists of social media updates, but when it comes to creating content, we believe that the standard 4:3 ratio of the iPad is a much better fit.