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Entries in NEED (1)

First Ever Music Video Shot on iPad 2

Within just 24 hours of its launch the first ever Music Video shot entirely on an iPad 2 (actually 4 of them) had been released, and we've been in contact with the Artist and Video Producers to get the inside track on this unique video.

Remedy Films created the video for NEED a song by independent artist Eddy from her EP Start An Uproar [iTunes store link]. Remedy Films and Eddy have worked together before on videos for several of Eddy's songs using DSLRs for video recording.

You can watch the video below, but first a few words from Chase Andrews at Remedy Films about the video shoot, using the iPad 2 to shoot and edit professional video and a few photos courtesy of Eddy herself. 

iPad Creative (iPC): Why did you decide to use the iPad 2?

Remedy Films (RF)We always try to do fun and creative things using the newest tools in different ways. We were at another music video premier for a video we had just finished the week before. We were just talking about how awesome the new iPad was looking... I mentioned that it would be funny to film another music video with Eddy using only the iPad 2. Eddy left that night then called me later and said that they wanted to go ahead and do it. 

iPC: How did you plan the shoot having never seen or used the iPad 2 beforehand?

RF: Since we couldn't get our hands on one early, we just assumed the video would be similar to the iPhone 4's video. We did some practice shots using the iPhone and some test edits in iMovie on the iPhone.

iPC: We there any issues with the cameras on the iPads or using the devices as your production cameras?

RF: There weren't any issues while using the iPads. I was super impressed with the battery. Shooting video is probably one of the things that would use up the battery but it lasted the whole time on one charge right out of the box. We actually had 50-60% battery left on each iPad after filming for a few hours. 

I knew it wasn't designed as a professional video camera in the slightest, so we would be stuck with whatever results we got. We probably shouldn't have filmed in a dark setting, but it actually worked well in a "party" environment, plus it fit the song perfectly! We still treated the cameras as "professional cameras." we had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.

iPC: Was any of the video edited on the iPads?

RF: We started the edit on the iPad. We synced all the iPads to a Mac Pro, then organized the videos into one folder and then synced that folder back to one iPad so we had all the footage on one iPad. Remedy films had two editors going, one on the mac pro and FCP, and the other, myself, on the iPad 2.

I was able to get the into done on the iPad, but once it came to syncing the vocals up to the song it became very hard to be so precise and creative. We wanted to be quick with this edit so we ended up bailing on the iPad iMovie edit. If we had a longer turn around time it could have been done. It wasn't bad for a 5$ video editing app though. So in the long run we ended up only editing in FCP. 

iPC: Is there anything else about this project that you would like to comment on?

RF: After being in line for 8 hours, buying 3 iPads, filming for 5 hours, and editing for 12 hours, we were exhausted. Looking back at the whole project, I am very glad that we did it. It was a great experience, and fun doing something first, that was history making. Thanks goes out to everyone who made this happen and helped along the way.

Thank you to Chase Andrews - President of Remedy Films for letting us know more about this landmark video and to Eddy for supplying all the images in this post. Congratulations to you both on a really fun video which we think captures the feeling of the song really well.

It is certainly an impressive demonstration of the iPad 2's new video capabilities using a creative approach.

Finally, here is the end result, Remedy Films' video for Eddy's song NEED and if, like us, you like the song you can download a free copy directly from Eddy's website: