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Entries in Joel (2)

The Great Slate Race!

Since the introduction of the Apple iPad, there has been a large increase in the number of slate or tablet computers being announced. Archos, widely known for the MID devices are clearly making a play for the tablet sector and Toshiba with their range of Portege detachable touchscreen laptops are seen to be moving down towards smaller slate devices. Lenovo, with the IdeaPad U1, a laptop with a touchscreen that can be detached and used as a handheld tablet computer appear to be covering all bases. The huge surge of interest in this form factor can only be attributed to the iPad. It's becoming clear that more people are contemplating the use of slate and tablet computers over netbooks and even regular laptops. After many false starts, it looks like the age of the keyboardless computer is finally here.

You're not paid to churn paper, you're paid to use your brain

Just over 3 years ago we tuned into the first Apple iPhone commercial, famously remembered for the phrase "Hello"! During the 2010 Oscars the first iPad advert was played to an audience of celebrities and those watching from home. The first iPad commercial is markedly different to the first iPhone ad. In the iPhone advert, recycled clips from movie scenes are presented in brief rushes followed by the release date and a glimpse of the iPhone.

More recently Apple have added a certain clarity to iPhone adverts, less audacious perhaps, but certainly more mainstream and accessible. For the first iPad advert Apple is following its more recent trend of showing what the device can do. The advert is sharp, it shows a variety of apps on offer at the same time as giving a feeling of size. It gives out a relaxing vibe, showing the user with his feet up.

Looking back you can see a welcomed change in the way Apple is presenting its new innovative products. Clearly this new style is working. However, here at iPad Creative we still hanker after something a tad more epic, such as this original Macintosh advert... and no, it's not the advert you think it is. Enjoy!