Entries in iPad 3 (16)

5 reasons why the iPad is better than the iPhone

A recent survey showed that people are actually more excited about the iPad than the iPhone. Why might that be? Let's explore...

1. A shared experience

As a type this, a father and his teenage daughter sat opposite me on the train are playing a simple multiplayer game on an iPad, previously they were collaborating on a fun drawing. Where the iPhone is very much a personal computing and communication device, the iPad is often about a group experience and shared computing.

2. Ten digits, trump five

Having enough screen real estate to support eight fingers and two thumbs makes the iPad that much more capable as a creative device. The iPhone version of GarageBand, for example, may have all the capabilities of the iPad version, but the overall experience is somewhat diminished. This is true of many creative apps.

3. Cutting edge mobile computing power

Most, but not all, of Apple latest and greatest computing hardware makes it to the iPad first, then many months later, arrives on the iPhone. The A5 and A5X, with their industry leading graphics coprocessors, debuted on the iPad. It's seems likely that this trend will continue into 2013 and beyond.

4. Total cost of ownership

The 16GB iPad third generation iPad cost 25% less than a 16GB iPhone 4S without a contract. For some, an iPad and a cheaper phone, perhaps one with a significantly better camera than the iPhone 4S (Basically, that means the Nokia 808), would prove to be a better mobile computing solution.

5. Consuming media

Watching a feature length movie on the iPad, even with two people viewing, is perfectly possible, not so on the iPhone.

iPad is not a camera, the mocking continues!

iPad is not a Camera is a new website in honour of all the 'crazy ones' who simply refuse to be mocked into putting their iPads down. It's fun!

Further Reading: See all our posts relating to the new iPad

Usain Bolt poses for the (iPad) camera to celebrate his Olympic win

After performing a clean sweep to bring in all three medals at the 200M finals last night, Usain Bolt, Yohan Blake and Warren Weir stopped to pose for the cameras. At one point, the three huddled together to pose for a woman taking photos (or shooting video?) with her pink iPad. As we recently demonstrated, the camera in the new iPad is quite capable, with video capture being especially smooth and detailed.

If you've watched much of the crowd footage from the 2012 Olympics you'll no doubt have seen quite a number of spectators merrily taking photos and shooting videos with iPads. This has generated a fair amount of ire amongst some it seems. Why do seemingly normal folk, who most likely already own a good pocket camera or smartphone, resort to the iPad? We honestly don't know. But might it perhaps be a combination of 'good enough' quality, that huge three mega pixel display and the simplest controls of any camera available?

There's a real surety that comes from that gorgeous display. From just a quick glance you can immediately tell if you've captured something worth treasuring. With almost all other cameras you don't see the image or video in its final quality until it's transferred to a computer. With the iPad you get to see, in realtime, by far the majority of the pixels being captured. Not only that, but you can edit and share the results immediately.

We hope the lady with the pink iPad was happy with her video and photos of Usain and lads, and if she's reading this, please get in touch, we'd love to see the results!

Further Reading: All posts related to the new iPad.

How to: Shoot, edit and score a film using just your iPad

Nothing will hone your iPad skills quite like rising to a creative challenge. I wanted to get a better understanding of GarageBand's new Smart Strings section, plus I still felt that there was more to explore with the new iPad's camera.

With the in mind, I decided to shoot, edit and score a short film about a pleasant subtropical garden that's not too far from me. Abbotsbury Gardens is lovely this time of year, I knew that there would be lots of colour on show and that all the extra pixels of the new iPad, both in the display and the camera, would help me get those macro flower shots just right.

Smart Strings iPad GarageBand Tutorial

Smart Strings turned out to be extremely powerful, deceptively so in fact. Getting just the right expression of each note was tricky at first, but once I realised that there are three ways of playing the instruments using the onscreen controls, things began to fall into place. For example, when playing chords, you can either tap to play pizzicato, swipe up and down to bow slowly, or quickly swipe to get a chord with much more attack, it's genuinely ingenious.

Why not set yourself a challenge over the weekend. Shoot, edit and score your own movie - perhaps just some footage of your favourite local spot - you'll be surprised how quickly it all comes together. When you're finished, be sure to let us know and we'll share your film with our readers.

App Store Links: iMovie and GarageBand

PressReader, bridging the gap between the old and the new


PressReader has become a part of my daily routine. Every morning I fire up PressReader and download the latest copy of my chosen newspaper to read during my train commute to work. All the formatting is preserved, everything appears exactly like it does in the print edition of the newspaper, this is a key benefit of PressReader, especially on the new iPad.

I've dabbled with various newspaper apps, but few seem to preserve the character of the original publication. There's something quite comforting about the familiar tight column based layout of a regular printed newspaper or magazine that seems to be missing from many newspaper apps. PressReader is an elegant solution for those looking for the instant delivery of digital technology without having to abandon the familiar pleasure of flicking through traditionally formatted newspaper pages.

Retina display support

PressReader recently gained full support for the Retina display. If you have reasonable near sight vision, even a page of a large tabloid with be fully readable without the need to zoom in on a particular article. This makes the reading experience much closer to a regular printed newspaper reading experience. As shown in the two images below, in many ways the quality of the text and photos is superior to the printed editions. Newspaper print, though higher in resolution than any computer display, is often printed on cheap paper and suffers as a consequence. Those same pages look vibrant and and pin sharp on the new iPad display.

NOKIA Lumia 900 000075


Your very own newsagent

Once you have subscribed to a newspaper, you'll receive a notification every time a new edition is available for download. New editions are downloaded as soon as the app is launched. On a reasonably fast connection, I found that entire newspapers downloaded in under a couple of minutes.

Perhaps more importantly for those using the app without the latest iPad, PressReader can reformat the content of any newspaper, though this means you'll lose much of the feel of picking up a regular newspaper. However, it does mean that those with a non Retina display iPad can read even the smallest of text without eye strain. It's also worth noting that PressReader can read many articles aloud. The quality of the voice synthesis is very good indeed, not the best I've heard, (that accolade belongs to the stunning Ivona voice synthesis) but certainly better than anything else I've heard on the iPad of late.


Room for improvement

PressReader isn't perfect. Even though it offers 2,100 newspapers, It needs a bigger library of publications. Also, the user interface is not as slick as it could be. But even in its current form, it could well be an ideal solution for those looking to read their favourite newspaper on the iPad.

PressReader is free and you currently receive 7 free issues with each download, so you have nothing to lose from giving it a try.

We mention PressReader on iPad Creative simply because we feel that it represents an important milestone in the life of the iPad. With the Retina display Apple is providing the hardware to compete with the quality of traditional print, PressReader is the app that bridges the gap between the old and the new. You get the best of both worlds, near instant delivery combined with traditional page layouts.

App Store Link: PressReader

A wasp washing to demonstrate the iPad's stunning macro capture ability

In the second part of our iPad vs iPhone 4S camera shootout we concluded that the iPad 3 shoots video that is of a similar quality to the iPhone 4S. This is a good thing. There is, however, one area where the new iPad handily beats the iPhone 4S.

The world of the tiny

When focusing on subject matter that is close to the lens, the depth of field is very much decreased, so much so, that moving the device even just a few millimetres can make a difference to the final image quality. Sure, the touch to focus ability of both the iPhone and iPad should help you to focus on the correct portion of the scene, but if you move, even a small amount, your subject may be just in front or just behind the focus plane and hence, out of focus.

The new iPad, with its Retina class display can display every last pixel of the 1080p live video preview. It contains well over three times more detail than the screen on the iPhone 4S. Because of this extra detail, placing your iPad at the exact distance from the subject to ensure perfect focus at all times is quite possible.

A wasp awakes!

To demonstrate this, I captured the wasp video seen above. As the wasp awakes and goes through it's morning cleaning ritual note how I was able to maintain the focus on the correct part of the wasp, first the abdomen, and then the head. I could see the full extent of the depth of field at all times.

In short, the new iPad gives you the perfect tools to capture stunning macro photos and video. No smartphone or tablet computer currently available comes close. This winning camera and screen combination highlights another intreging use for the new iPad, but we'll focus on that in a future post.

If you've capture some interesting video with your new iPad, be sure to let us know either in a comment below or via email. You can also catch us on Twitter.

Further reading: iPad vs iPhone 4S. Part 1 and Part 2

iPad vs iPhone 4S camera shootout, part 2

In part 1 of this camera comparison we considered still photography, could the new iPad with its 5MP sensor compete with the iPhone 4S and its 8MP sensor? Not too surprisingly, both devices produced very similar results. Be sure to check out the entire article, which includes plenty of sample shots, for the full story.

1080p v 1080p

With video, things are a little different. Both the new iPad and the iPhone 4S capture 1080p video with decent stabilisation. We were expecting the iPad and iPhone 4S to be very evenly matched, and indeed they were. The samples from each device are almost identical. So much so, in fact, that it would likely take someone who is very familiar with iPhone 4S video quality to spot the differences. But there are differences.

The processed look

Just like with the photographs, the new iPad video capture has a slightly more processed look. We are not quite sure what's going on here. Why should the new iPad have a more processed look than even the iPhone 4 which also features a 5MP sensor? We are fully aware that minds sharper than ours are suggesting that Apple is simply reusing the 5MP Omnivision sensor as last seen in the iPhone 4, but the actual results seem to suggest otherwise. The iPad samples show some kind of edge enhancement that neither the iPhone 4 or 4S exhibit. It's not a deal breaker, in fact you may prefer this new look, but it does seem a little odd to us.

Is it possible that the new iPad is packing the exact same optics and sensor and the iPhone 4S, yes an 8MP sensor, but that the camera software is binning those extra 3 mega pixels in order to give a final 5MP image? It seems unlikely, but then it also seems unlikely that Apple has deliberately chosen to give the iPad photos and video a more processed appearance. The truth is, we just don't know the answer, and for most people the video capture from both the iPad and iPhone 4S will be indistinguishable, we really are just splitting hairs here.

Audio capture differences

Perhaps it's because the microphone on the new iPad well clear of our hands, or perhaps it's just a bit more sensitive, but whatever the reason, we are quite convinced that the new iPad picks up a little more ambient noise than the iPhone 4S. Play the video sample above through a decent set of speakers or earphones and hear it for yourself.

An end to end experience

There simply isn't another consumer video camera on the planet that has a display quite like the new iPad's display. It's also true that there is no camera available that has the video editing and soundtrack creation goodness that iMovie and GarageBand bring to the iPad. As an end to end video capture, editing and distribution solution, the new iPad is in a league of its own making. People will produce stunning videos using nothing more than the new iPad and a couple of cheap apps. Yes, the new iPad is a bulky device for capturing video, but you have to remember, this isn't just the camera, it's the entire solution, and an extremely powerful one at that.

iPad vs iPhone 4S camera shootout, part 1

IMG 0837

Would you even consider taking photos or shooting video with an iPad? That's the big question, because if the answer is no, then the huge increase in camera quality that the new iPad has over the iPad 2 is a moot point.

It's clear to us that the current trend is to treat the very idea of tablet computer photography and video capture with utter derision, almost every iPad 3 review that mentions the camera includes a comment or two about how stupid you would look doing so. We are reminded of the reviews of early smartphones. 'Who would be so stupid as to take pictures with their phone', they said. Now less than ten years later the iPhone 4 is the most popular camera on Flickr. Conventional wisdom often misfires.

If you're still reading this then there is a good chance that you are open to the idea of tablet photography and video capture. It's also quite likely that you already own an iPhone or another brand of high-end smartphone. So, do you have anything to gain by using the iPad as your camera instead of another device? Perhaps.

iPad vs regular smartphone

Some of the latest smartphones from Nokia, HTC and Samsung are equipped with cameras that should easily outperform the new iPad. We have seen 8MP shots from some very popular smartphones that struggle to match these iPad 5MP photos, but in the main, the very latest smartphones are more capable at capturing stills. However, things are not so clear when it comes to video capture. Apple have done a sterling job with the video stabilisation, so much so in fact that it's quite hard to tell the difference between iPad 3 footage and dedicated video camera footage. The new iPad offers 1080p video capture with superb stabilisation at very high bit rates and with clear mono sound capture. If you are a proud owner of the new iPad, it's also worth noting that you just purchased a first class video camera too.

iPad vs iPhone 4S

In theory the iPhone 4S and the new iPad should be very close in terms of general camera performance. In some ways this is true. For example, both the new iPad and the iPhone 4S have similar dynamic range of luminance and colour balance. However, the iPad has a more processed look. The iPhone 4S shots have considerable more fine detail when viewed at 100%. Our guess is that Apple engineers have fine-tuned the iPad camera so that its stills and video look their best when viewed on the iPad display. This makes sense, though we would have preferred a slightly inferior iPad viewing experience and a cleaner final image. In short, the iPhone 4S captures cleaner, more detailed, images and video than the new iPad, though you'll need to zoom into the frame somewhat to notice the difference. The iPhone 4S takes the lead, but it's not by a country mile.

An end to end experience

One area where iPad photography and video capture makes perfect sense is when looking for a complete end-to-end experience. Consider this; the iPad 3 has a higher quality display then any consumer camera. It also takes great quality 5MP stills and top spec fixed lens 1080p video with stabilisation. Add into the mix iPhoto, iMovie and any number of the superb photo and video apps available for the iPad and you have a pretty compelling end-to-end solution.

There's one market for which the new iPad camera makes perfect sense. The education market is going to adore this new iPad. We can't wait to see how students of all ages put this new camera/computer combination to use.

Anyway, enough of our rambling. Be sure to check out this Flickr set for direct comparison shots. You'll find iPad photos first followed by iPhone 4S shots taken a moment or two later. In each case we have made sure that we've focused on the same area of the scene. They are all available at full resolution, so why not download them to your iPad or computer and examine them for yourself. We would love to know what you think, so please be sure to leave a comment below.

In part 2 of this series we'll be looking at video capture.

Further viewing: iPad vs iPhone 4S Flickr set 

About as warm as a good handshake. We run our own tests to reveal the truth

iPad 3

Let's make one thing clear before we begin, we are more than happy that websites, blogs and mainstream media keep Apple at the top of their game by revealing potential issues with new Apple hardware and software. No company is infallible and it's right and proper that genuine mistakes or problems are pointed out to prospective customers.

However, what concerns us it that a potential customers might miss out on some genuine innovation because of a few sensationalist headlines. That leads us to three potential issues with the new iPad that have recently caught our attention.


Some have said that the new iPad gives off considerably more heat than the old iPad. We were surprised by these claims, so much so in fact that we decided to put them to the test. We put our iPad 3 through a series of graphics intensive testing, starting with an hour of Open GL benchmarking and finishing with 40 minutes of Real Racing 2 HD. At the end of our 2 hour test we could discern no significant increase in temperature on the back on the iPad and only a small increase in temperature on the display. The increase in temperature on the display was noticeable, but by no means uncomfortable. We don't doubt that the new iPad runs slightly hotter than the older model under certain conditions, but we do doubt any claims of it being hot or uncomfortable.

Resolutionary is not so revolutionary

This is a tricky one. There are clearly some users that will not be able to spot a Retina display apart from a standard display in a busy street, but does that make the Retina display less revolutionary? No, the iPad is a giant leap forward in pixel density and hence, genuine image detail. The new iPad display contains four times the amount of pixels as the old display. The difference, to those that have used the new iPad for any length of time, is like night and day. Fonts that were previously collections of anti-alaised pixels are now rendered to a degree of quality that reveals their true beauty. Photos and HD video looks spectacular! In our opinion the new display is a game changer, and if you can afford it you should certainly pick the new iPad over the cheaper iPad 2.


The new iPad is 51 gms heavier than the last version, but still lighter than the original iPad. Over the last couple of days we have seen comments that describe it as 'too heavy'. We are big fans of Jason Bradbury, co-presenter of Channel Five's 'The Gadget Show', but even Jason seemed to be looking for issues with the new iPad, describing it as "… too heavy! & … too hot!". We're sorry Jason, but in our book an extra 50 gms (roughly the weight of a packet of gum) is a small price to pay for the four times the increase in pixel density and a camera that rivals almost any smartphone, not to mention LTE support.

Of all these complaints, it's the overheating accusation that's most worrying as it implies that there is something fundamentally wrong with the design or construction of the new iPad. Just to reiterate, in our CPU and GPU tests we have not managed to raise the temperature of the new iPad to anything close to uncomfortable levels. Be that as it may, we will continue to test other aspects of the iPad to see what bearing they have on the temperature of the case and screen.

Photo Credit: Nicky Coleman

How to make the web look nice again on the new iPad

Smaller MacBook Pro Web

Like us, you may have read a lot of complaints from owners of the new iPad claiming that the extreme high resolution of the new display makes graphics on the web look poor. Though text looks much sharper, we have to agree, graphics (including our own logo!) that have be produced with regular computer displays in mind, do look pretty poor.

Playing catchup

Someone had to push web design forward, and it should be no surprise that it was Apple that took up the challenge. Regular displays have very poor resolution, even the 2009 MacBook Pro that I'm typing this on looks blocky. If display technology is to replace printed paper it has to get much better. The new iPad is a giant leap in the right direction.

So, until web designers make proper provision for much higher resolution displays, what can new iPad owners do to make everything look pretty again?

A simple fix

Smaller ipad3 web looking good in portrait

Use your new iPad in portrait mode. That's it! That's all you have to do. If you have fairly decent eyesight you'll have no problem at all in reading the smaller text. As a extra benefit you'll also see a lot more of the webpage.

To test this we took screen grabs from both the new iPad in portrait mode and the MacBook Pro when viewing the same website. Both screen grabs can be found here. We then compared both screen grabs in Photoshop to check the pixel detail. Amazingly, because of its massively high resolution, the new iPad has more pixels across its shortest edge than the MacBook Pro has across its longest edge!

The result is that even in portrait mode there is more detail on display on the iPad than on a MacBook Pro with its 1440 x 900px resolution. However, because everything is quite a bit smaller in portrait mode, those graphics that have been designed for older displays look much nicer.

Split keyboard to the rescue

Thanks to the split keyboard that arrived with iOS 5, it's possible to type at perfectly respectable speeds in portrait mode.

Think different

The new iPad with its Retina display creates possibilities, it has transformed the iPad into the best web browsing device available. Simply rotating the iPad into portrait mode still leaves you with more pixel detail than the web viewed on a MacBook Pro, but with twice the viewing area.

We'll bring you more unexpected uses for the Retina display soon.

iMovie on the new iPad, as much as 33% faster

IMovie iPad3 Faster

The general consensus around the web is that the new iPad is roughly the same speed as the older iPad 2. The the CPU at the heart the A5X is still dual-core and it's even running at the same 1GHz clock speed, only 3D applications and games should see a speed increase from the new quad-core graphics engine, right? Perhaps not.

In our very first iPad 3 vs iPad 2 speed test, we recorded a 33% speed increase.

From a cold start we exported an 11 minute 1080p iMovie project to the camera roll at 1080p. The new iPad was able to encode the final video significantly faster than realtime, taking just 7:59. The iPad 3 completed the entire export, including copying the video to the camera roll in just 9:25. The iPad 2 completed the full export in 12:29. That's a saving of 3:04. In others words, the iPad 3 was roughly 33% faster. That's a significant speed boost.

We are not suggesting that the iPad 3 is generally 33% faster than last years model, but rather that there are clearly some areas, video encoding is one example, where users will see a significant increase in performance.

We'll carry on testing and report back what we find. Please let us know if you find any differences in performance that you feel will be of benefit to our readers.

"Like a glowing piece of paper". The Verge's Joshua Topolsky reviews the new iPad

The first iPad 3 reviews are starting to appear. Just as we expected, the main focus of nearly every one of these early reviews is the breathtaking quality of the display. Here's one of our favourite quotes from Joshua's thorough review at The Verge:

"You literally can't see pixels on the iPad's display when you hold it at a regular distance, and even up close you have to really inspect the thing to see dots. For rendered text or high resolution images, it just looks otherworldly; like a glowing piece of paper. There were moments when I was testing the device when I would just marvel at a single paragraph of text, or I kept zooming in and out on a particular headline to see how cleanly fonts are rendered on this screen."

We have included the video review seen above, but please be sure to read the entire review, it includes some remarkable screenshots of the Retina display and some 5MP camera samples.

Source: The Verge

Hands on with the new iPad


On the 16th March 2012 the next chapter of the iPad story begins. Having already lived up to our greatest expectations, the new iPad goes all out to prove that it really is the most creative computer yet imagined. What makes the iPad 3 (yes, we'll be calling it the iPad 3) so much better for content creation? Two things; The stunning Retina display and the significant boost in camera quality.

Retina display. Better than a laptop display, better than print

We cannot express enough just how much of a difference this new Retina class display will make for content creation. As our correspondent at the launch event said, "It's truly marvellous! You simply have to see it with your own eyes to believe how good it actually is!" The general consensus from those that have spent time with the new iPad is that it exceeds even the quality of the superb iPhone Retina display. We've written at length about the advantages of a super high resolution display, we fully expect the launch of the iPad 3 to create a surge in the demand for similar displays across all computing devices, from phones to televisions. Can you imagine how sumptuous ArtRage will look on the iPad 3?!

Our correspondent mentioned that although photos, web pages and books looked very special indeed on the iPad 3, it was the 1080p video that really impressed. Many potential iPad 3 owners may never have seen 1080p video displayed at full resolution, so there's another advantage of the Retina display.

2012 03 07 217

A camera to take seriously

We predicted that Apple would pack the iPad 3 with the same camera as the iPhone 4S but at 5MP and that is exactly what Apple did. The samples that Apple have used to demonstrate the quality of the new camera do a great job of showing just how much better this new camera module is.

We realise that there is a real stigma attached to taking photos and shooting video with a large tablet, but we believe that this bias will gradually disappear. Education and Enterprise seem like prime markets in which iPad photo and video capture to flourish. Be assured that now that iPad has a useful daylight camera we'll be helping you to get the very best from it here at iPad Creative.

iLife complete

iPhoto has finally arrived to the iOS and just as we expected it's quite special. Most iPad users will find that iPhoto does everything they need. One area of contention is photo management. Photos on the iPad still exist in a silo, even Apple's own iPhoto has only a limited access to the basic file structure of the photo and video library. This has to change, and we fully expect Apple to address this and other restrictions in iOS 6.

iMovie, GarageBand and the iWork apps also got significant updates. We'll do our best to cover those is future posts, probably after the 16th March.

What do you think of the new iPad? Let us know in a comment below.

Many thanks to Margi Laurin for the superb painting at the head of this page!

A different kind of iPad 3 prediction: The 4 apps to be demoed at the launch event are...

Ipad3 ipad2S ipad2X demo apps

We've made plenty of predictions about what features the new iPad 3 (iPad 2S or 2X?) might bring, so we thought it might be a tad more exciting to predict what new apps Apple might decide to demonstrate alongside the new iPad during the launch event next month.

After a review of the continued success of the iPad, which will no doubt feature a warm and fuzzy video that shows how the iPad is transforming lives across the globe, the focus will then likely move to hardware improvements. As we've said many a time, we think that most attention will be given to the new 3.15MP Retina display.

iPhoto, a showcase for the Retina Display

We think that iPhoto for iPad has been ready for quite some time. Only the launch of iCloud and the iPad 3 with its Retina display has stopped Apple from rolling out iPhoto for iPad already. iPhoto will likely be the first app that Apple demonstrate during the iPad 3 launch event. What better way to show off the eye popping detail of the new display and the quality of the new 5MP camera module?

iMovie 2, a showcase for the new camera

Again, with the focus on the new display and the new camera module, iMovie 2 seems like an obvious candidate for a iPad 3 app demo. Expect iMovie 2 to include the ability to edit dual video tracks. The iPad 3 will also include 1080p video capture with image stabilisation, just like the iPhone 4S.

OnLive, so that's where it went!

Where is OnLive's gaming app? We know that it was submitted to Apple around the same time as the Android version, but almost 3 months later it's still missing. Intriguingly, neither Apple or OnLive are willing to give a reasonable answer as to its whereabouts. While it's possible that either Apple or OnLive have found a major bug that's holding everything up, or that Apple have flat out rejected the app on other grounds, this seems unlikely to us. We think something else happened.

We think OnLive submitted the app just as they said they did, Apple then tested it, and because of the controversial nature of the OnLive gaming service, the final decision as to whether or not the app got the green light had to be made by someone fairly high up in Apple's management team. This same Apple member of management asked the obvious question of OnLive, can this app be made to stream gaming content at 2048 pixels wide (Retina display quality)? The answer was yes, and a deal was made that meant that the OnLive app would be part of the iPad 3 launch event.

Real Racing 3, an old favourite returns

Back in May 2011 EA purchased Firemint, the developers behind the hugely successful Real Racing and Flight Control series. Not long after the purchase, EA declared it had stopping working on the latest iOS instalment of its Need For Speed series. EA simply stated that it was focusing on 'fewer, bigger, better' experiences. Firemint seems to be one of the favoured few developers that get early access to new iOS hardware, we see no reason why this would not be the case this time around. We expect EA (Firemint) to be ushered on stage to show off a spectacular looking Real Racing 3. With EA overseeing the project we should expect to see a garage load of licensed cars and music tracks. Real Racing will become to iOS what Gran Turismo and Forza are to their respective platforms, the definitive driving experience.

So there we have it, 4 apps that we half expect to see demoed alongside the iPad 3 at the launch event. What do you think, are we on the right track with our predictions? Let us know in a comment below.

2 reasons why the iPad 3 might feature an 8MP camera just like the iPhone 4S


Will the iPad 3 really get the same camera module as the iPhone 4S as recent rumours suggest? Though we can't deny that we would love to see the iPad 3 turn out videos and photos that are of the same extremely high standard set by the iPhone 4S, it would seem like an odd move for Apple as they tend to favour slimness over utility in this area.

However, there are 2 good reasons why the next iPad just might get the full 8MP unit.

Retina class display

Almost exactly 1 year ago we looked in detail at why an iPad with a Retina class display would be a game changer:

"Bumping the iPad display up to Retina Display quality will make all laptop and netbook displays appear like they have been constructed from Lego blocks. Using a laptop again, even one as nice as a MacBook Air, will seem like a huge step backwards in screen quality. Full HD movies (1080p) will look sharper than on any other display available. Photos will be almost indistinguishable from high quality prints. Viewing web pages, especially in portrait mode, will be the best web experience available."

What better way to show off the Retina display on your lovely new iPad 3 than to capture, edit and display glorious photos and videos all on the same device?

We have iWork, GarageBand and iMovie, but where is iPhoto for iPad

Back in March we discussed at length the reason for the missing iLife app, iPhoto:

"We think iPhoto will arrive at the same time as the long rumoured iPad with Retina Display (iPad 3?). What better first party app to promote the eye-popping clarity of a Retina Display than iPhoto?

Out of the box photo management and editing on the iPad is non existent. To be honest, it's simply not acceptable. We are certain that Apple realise this and that they are working on fixing this problem, and probably using an iPad specific version of iPhoto.

We expect iPhoto for iPad by April 2012 at the very latest. It really can't come soon enough!"

We still believe that iPhoto is only a few months away at most, in fact, we think it will be launched alongside the iPad 3. Much of the iPad launch event with be focused on the gorgeous display and how it makes photos look just like high quality prints, Having an extremely high quality camera to complement the Retina display and the all new iPhoto for iPad might be just enough of an incentive for Apple to have added another 1mm to the thickness of the iPad 3 casing.

Our hunch is that the camera module will get a significant upgrade but that it will not be the same module as the iPhone 4S. An autofocus capable 5MP unit with 720p stabilised video capture (similar to the iPhone 4) seems the mostly likely, but we feel that there is an outside chance of the full iPhone 4S 8MP unit.

Of course, the discussion of if it's even practical to take photos and videos with an iPad will run and run, but as the quality of the camera unit, display and software increases it will certainly become a option that some will seriously consider. And if the rumours of a smaller iPad pan out, the proposition will seem even less strange.

iPad with a 3D display and UI: Why it would be a game changer


Reality is not flat. Photographic and artistic representations of the world around us are currently presented in just 2 dimensions because the technology is not yet mature enough to offer a compelling way to create and present these representations in 3 dimensions. This 2 dimensional representation of reality on screen and in print is a poor show, it's a problem that needs solving and we think that Apple will be the company to do exactly that. 

Before we go any further we feel compelled to address the common complaints of 3D, there are those that feel that its recent resurgance in our cinemas is something truly unholy. The simple fact of the matter is this: The human brain is used to getting different images through each eye, getting the same image through both eyes is unnatural. Yes, 3D is more natural than 2D.

Whilst we have all grown comfortable with 2D images, in print and on our displays, this is not natural, not at least for images that are supposed to be representations of real places and objects. It's no more natural than black and white television was back in the 1950's. Yes, artists may choose to create photos, paintings, illustrations and movies in 2D, but this should be a stylistic choice just as the use of black and white instead of full colour is.

We wish critics of 3D would offer more clarity of argument when denouncing 3D cinema and television. Yes, they may well have issues with the current technology or the way that it is marketed, but to declare 3D in general as a gimmick is just ridiculous.

Clues as to how Apple might solve this problem

Because of a large number of patent applications that Apple has submitted on the subject, we already know that Apple is working on several technologies that it could apply to the field of 3D displays and user interfaces. What combination of these technologies Apple might use is open to debate, but we can have a good guess at some that might make an appearance at some point within the next 3 to 5 years.

Autostereoscopy: With any autostereoscopic display, the greater the number of pixels packed into the display, the better. A common example of a lenticular autosterescopic display is the display found in the top half of the Nintendo 3DS. Though the native resolution of the 3DS display is 800 x 240 pixels, the effective resolution is just 400 x 240 pixels per eye. Hence, endowing the iPad with a Retina class display (2048 x 1536 pixels) is a massive step in the right direction. If Apple go down the route of a lenticular autostereoscopic display, like the Nintendo 3DS, then the effective resolution would be 1024 x 1536 per eye, that's still considerably higher than the current 1024 x 768 resolution of the current iPad display.

Eye Tracking: A number of Apple's 3D related patents mention face tracking technology. Face tracking, or essentially eye tracking, is an important part of presenting the illusion of looking into a real physical world using just a flat display. See the Parallax entry on Wikipedia for much more information on the subject.

3D Motion and Gesture Sensing: Interacting with the 3D environment is where things will start to get really interesting. Apple's multi-touch technology, no matter how sophisticated it is, is all about manipulating a virtual 2D environment. Apple will need to jump to an entirely new level of user interface if the iPad is to be a truly effective 3D content creation device. Something like Microsoft's Kinect technology is one solution, and fortunately Apple have been working on something very similar to Kinect for a number of years. While it might seem far-fetched to believe that Apple could bring full 3D motion and gesture sensing to the iPad anytime soon, one only has to look at how effectively the Kinect performs to see that it's not beyond that realms of possibility.

Processing Power: It's likely that the iPad 2 will still be the reigning king of graphical horsepower right up until the day before the iPad 3 is launched. Despite Android tablet manufacturers packing their tablets with ever more powerful GPU/CPU chipsets, the mighty A5 is still in a league of its own in this regard. Having the ability to push pixels around the screen at an alarming rate is a prerequisite for any device that has to generate 2 separate world views, one for each eye. Fortunately, as we have already noted Apple is on a good GPU/CPU development path.

What will a 3D iPad mean to artists

Having an iPad with a proper 3D display, however Apple decide to implement it, will be a massive boon to those looking to watch 3D movies and play 3D games, but how will it benefit artists?

We can think of many ways in which an iPad with a proper 3D display and 3D motion and gesture sensing UI could literally transform the act of content creation, but we'll highlight just one area as an example for now.

3D Painting: Imagine being able to create a 3D watercolour by gesturing in the space above the iPad display. You might start off with an overall light coloured wash in the top half of the scene to represent the sky. To do this you would paint with your 4 fingers at a distance of about 8" above the iPad display. The further away from the display your fingers are the deeper into the 3D scene your brush paints - effectively, it would be like painting into a 3D mirror image. As you completed your scene with you would paint in the details closer and closer to the viewer, all the time moving closer to the surface of the display. In short, this would be a brand new way of creating art - a cross between sculpting and painting. Good artists would still need a proper understanding of light and shade and certainly a full working knowledge of perspective, but think of some of the glorious artwork they could produce with a full 3D palette.

How long will we have to wait?

Apple's patent applications would suggest that it is aggressively pursuing 3D display technology. As we have already mentioned in our October 2010 article, "4 innovations that are guaranteed to be in your next iPad, and 2 possibles", we don't see it arriving before 2015. Apple may well be one of the last manufacturers to include such a display, but one thing is certain, when they do it will be revolutionary.