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Entries in Avid (1)

Avid Studio provides iMovie with some much needed competition

Avid Studio is a "pro-sumer" video editing app for the iPad. At just $4.99, compared to Avid's desktop editing application which retails at $129.99, Studio for iPad seems like a bargain. We've been playing with Studio this morning and here's what we think so far.

We love the storyboard view, the more precise control of audio tracks and the option for picture-in-picture. The general speed of the UI seems quite a bit faster than iMovie. As any heavy iMovie for iPad user will testify, once your project gets beyond the 10 minute mark things start to slow down quite dramatically. This doesn't appear to be the case with Avid Studio.

However, it's not all good news for Avid Studio users. This build just isn't anything like stable enough. Sadly Studio quit a least 3 times in just one 30 minute editing session. It's also disappointing to see that there is currently no option to export video at 1080p. With the iPhone 4S shooting video at 1080p the lack of 1080p support in Avid Studio seems rather silly.

We will continue to experiment with Avid Studio and let you know what we find, but our initial thoughts are that Studio will provide some solid competition for iMovie once some of the bugs have been ironed out. However, version 2 of iMovie is surely only a few months away from release and will mostly likely bring with it a large basket of updates and new features. Can Avid keep pace with Apple? We certainly hope so, serious competition is vital to the growth of the platform. Perhaps Avid will find more success with Studio on Android tablets?

If you try Avid Studio for yourself, be sure to let us know what you think of it in a comment below.

App Store Link: Avid Studio

Further Reading: Video