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Entries in Australia (1)

Australia's First iPad App is a Medical Encyclopaedia

Australia's first iPad app is going to be a medical encyclopaedia according to Mogeneration. In conjunction with Medwords, they have announced the publication of Carter’s Encyclopaedia of Health and Medicine, and it will be released first on the iPad.

This 1,100 page medical encyclopaedia will have the traditional look of a hardback encyclopaedia, but it will contain interactive images, a browsing history and allow you to add bookmarks. From the screenshots on Mogeneration's website it looks a lot like the Dorling Kindersley Human Body book for the iPad, demoed by Penguin publishing, which we blogged about a few weeks ago.

However, this is interesting from two perspectives:

1) This is an example of a serious use of the iPad for educational purposes and much is being said about the iPad and the impact it could have on the field of education and research.

2) Mogeneration's publishing framework is quite interesting. It allows any content creator to publish their content via a native iPad/iPhone (and Android) app, which can then be purchased through the App store, but they do the development work.

Mogeneration are not the first to offer this service and provide books via apps in iTunes, but from a creative point of view this kind of service is interesting. It is an alternative to the more traditional publishing route using the iBook store that Apple will be introducing with the iPad launch.

Once the iPad is launched this is certainly the approach that we expect many self-publishing Creatives to take in getting their content onto the iTunes App store without having to deal with Publishers and all that entails, thus joining the hundreds of other 'appbook' publishers already there. It is an area that we expect to develop rapidly and we will be watching with great interest.