Entries in apple (25)

Apple publishes a list of iPad ready video providers

Apple have recently added a new page to the iPad area of their site.  They call it iPad ready and it is a list of the organisations or companies using HTML5 to deliver their video, at least as an alternative to Flash and a few instead of. Those mentioned include Reuters, Vimeo, Time, Flickr and the White House websites; and the list is growing.

We think it is an interesting move for Apple to specifically name these companies and it does feel like there has been a bit of a rush by some of them to meet the iPad launch on Saturday.  Maybe this is just a perceptual thing because much has been written since the iPad announcement in January about the continued lack of Flash support in the iPhone (and now iPad) OS, but more so in the last couple of weeks leading up to the iPad launch.

Still, it is further evidence of Apple's marketing prowess and the benefits for companies and organisations who can ride in Apple's wake as they launch a new product are obvious.  Anything that benefits the consumer has got to be good though in our view and Apple's devices are not the only mobile computing devices without Flash support.  It is going to be interesting to see how HTML5 and standards adoption will shape the Internet in the near future.

If you are interested in knowing more about Video formats for the web and how this is different in HTML5, this article over at diveintohtml5.org is brilliant and super nerdy in its details.

5 Apps We Cannot Wait To See on the iPad - Part 5

With the US launch of the iPad now just a few days away, we have been taking a look at some of the apps we know are coming to the iPad, or that we really want to see hit the platform when it launches.  

Some of this has been wishful thinking (Aperture on the iPad for example), some of it is just us getting excited about the ways we can hopefully use our iPads.

In case you missed any of the posts, we have listed them here:

Part 1 - Art (Brushes App)

Part 2 - Video (Reel Director)

Part 3 - Photography (Photoshop Mobile)

Part 4 - Music (Four Track)

Our fifth and final part of the series looks at pulling all of this together and we call it:

Creative content creation - Pages for the iPad

Why are we getting excited about Pages for the iPad?  Well, for a start, it looks gorgeous, Apple have done a fantastic job of optimising the app for the iPad as you would expect, and it stands out as a fine example for other Developers of what can be done on the iPad platform.  If you are not sure what we are talking about, take a moment to watch Apple's guided tour video for Pages first.

Looks great doesn't it?  Bearing in mind that this is version 1.0 of the software, we think that Apple have made content creation easy and fun, but at the moment Pages for the iPad only appears to create gorgeous, but static, documents.

With the ability to output to PDF or back to Pages on the Mac, this may well be enough for some Creatives, and at just under $10 we think it is a bargain given its current functionality.

Ideally though, we would like to see a bit more integration with other media. This would be a great advantage for self-published content creator.

Imagine you run a small fanzine and currently print out a greyscale magazine every few months, it takes you a long time and costs you quite a bit more than you make in subscriptions, but you love the subject and you really don't care about making money.  You have decided to take the fanzine entirely digital.  You have no budget, but you have an e-mail list of dedicated readers who are open to new ways of reading your publication.

You have a great idea for a fully integrated magazine blending together different media into one publication that you can e-mail out to your subscribers.  In your head this new fanzine has video clips, audio comments and interviews from some of the content creators you follow, a 'Fan Art' section with bios of the artists, audio messages fans have recorded on their iPhones and e-mailed to you that you want to collate together on a 'Your Comments' page and obviously plenty of photos too.  

How great would it be for someone like this, or the Educator creating learning materials, or perhaps a Student putting together a project, basically anyone who wants to produce creative content, to be able to all of this in ONE iPad application and share it with others, either on a site or via e-mail?

This is possible, we realise, with a combination of PDF (Acrobat) and ePub and possibly now HTML5 for video (HTML5 is good for iPhones/iPads), but it seems to be fiddly and/or expensive to get these documents together at the moment.  After watching the video above, we are certain that Pages could be the foundation of the one piece of software that can fulfil this need for independent, busy and probably cash-strapped creatives.  Whether the iPad can cope with all of this remains to be seen, but at this early stage it certainly seems like it will be able to, if not now, in future iterations for sure.

Pages as it is though looks great and we cannot wait to get our hands on it.

We hope you have enjoyed our mini-series of posts about the type of apps we want to be using on our iPads.  If you have any observations, or your own ideas about what you want to be using your iPad for, please let us know in the comments. 

If you haven't already, make sure you don't miss future posts by subscribing to our RSS feed or follow us on Twitter.

Apple release detailed guided tour videos for built-in iPad apps

Apple have just added some new iPad videos for us to explore and pore over, on the iPad section of their site.

We are still watching through them, but they have impressed us so far.  The guided tours include a lot more detail about the functions of each app, detail we have not seen before, so it is a first glimpse for most of us at what we can expect on 3rd April.

Included also are guided tours for Keynote, Pages and Numbers.  Ok, we are going back to watch the rest of the videos, check them out for yourself here.

iPad? I'll have ten!

Macrumrors have reported that Apple are promoting the iPad to Educational Institutions with a special 10-pack bundle for the Wi-fi only models (not the 3G models).  Academic organisations can benefit from the fairly modest saving of $20 (about £13.41) for non AppleCare iPads and a slightly better $40 (£26.82) discount per unit if they opt for AppleCare. 

The iPads will be supplied in one big box without individual packaging though, so it is very much a distribution pack. The Educational establishment will not be allowed to resell them of course.

Individuals (Students/Educators) who would normally receive an Educational discount from the Apple Store are not included though it seems.  We have gone through the Education Store and verified that no discount is applied if shopping for just the one iPad.

Why is this of interest? 

Even before the iPad was announced, many commenters discussed the merit of using the device in an Education environment, and it excites us to think of the creative uses the iPad can have in a classroom. 

It is easy to think of how the iPad can be used in areas such as art, music/audio and video production, Languages, Geography, Design, etc.  It also seems a natural fit for Internet based research, as well as being used for textbooks and e-learning. 

In fact, when you sit and think about it for a minute, there are many possibilities of using such a simple, and let's face it gorgeous, device in the Education arena.

The modest discounts offered here aren't going to completely enable the adoption of the iPad, but it does mean that Apple are thinking along these lines too and this opens up new opportunities for engaging learners of any age, but especially those of school age, who arguably have more of a leaning towards the use of technology in their learning.

Have you got any ideas for how the iPad can be used in Education?  We would love to hear them in the comments.

iPad Kindle App officially announced

We knew it was coming but Amazon have officially announced their Kindle App for 'Tablet computers including the iPad' (italics ours) on their website.  The announcement focusses on the app, but the iPad makes it into the headline, with a specific mention later on too.  It is an interesting play for Amazon, especially when many pundits have said that Apple is looking to put some pressure on Amazon with their iBookstore.

The Kindle app has been available on the iPhone for just over a year now, but the iPhone is not really suited for reading books or magazines for most people.  This announcement is of note because it appears to duplicate one of Apple's most touted iPad features, the iBookstore.  Business Insider have an interesting side-by-side comparison of the two apps on their site and it is obvious which one is Apple's, as they say:

So far, it looks like Apple is winning the design contest, especially for its e-book store.

 Duplication = customer choice?

There is certainly function duplication here, and Apple have refused apps on the iPhone simply because they 'duplicated functionality' already installed on the device.  However, the deals that Amazon have with publishers and the books they have available should differ from Apple's selection in theory.

In addition, Apple would certainly be seen to be anti-competitive if they refused the Kindle app simply because it sold books too, wouldn't they?

However, as Amazon are announcing the Kindle app, we can only assume it will be available in the app store for the iPad sometime after it launches.  It is a complex relationship that Apple and Amazon has at the moment and it will be fun watching it pan out.  Our only hope is that the choice will remain in the app store, to the benefit of us, the end consumer.

What do you think about Amazon's play here?  Let us know in the comments.

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