Entries in apple (25)

Apple's iPad 2 Keynote Video

Just in case you missed it and are wondering what all the fuss is about, Apple have kindly posted the whole of the iPad 2 Keynote for you to watch/re-watch. Make sure you look out for the FaceTime, iMovie and amazing GarageBand demos. We can't wait to get our hands on these. Enjoy!


Celebrating iPad's First Year - Apple Style

Sometimes it is all too easy to take for granted this amazing innovation in technology which we use day in / day out, but the iPad has become such an integral part of our everyday lives that we often do just that.

So we really enjoyed being reminded of the pure excitement and promise that the original iPad launch brought with it less than a year ago as we watched this video during Apple's iPad 2 Keynote. Take a moment and revel in what has been achieved in just 11 months, and get excited about what is coming up in 2011!

Thoughts on iPad 2


The iPad 2 is just hours old, but it already seems to us like the definitive iPad. While the original iPad was nipping at the heels of 'real computers', the iPad 2 looks like it will scare the life out of highend netbooks and even cause the mighty MacBook Air some sleepless nights!

What Apple did today was provide a near perfect upgrade to a near perfect device, they also paved the way for a relatively straightforward iPad 3 announcement next year.

Here is our first look at the iPad 2, we have had zero hands-on time with the new device (hopefully Apple will invite us to future iPad related announcements), but we can glean quite a bit from just the specifications alone.


Makes no mistake this is a serious hardware upgrade

9x 3D graphics performance. Apple made a very big deal about this massive boost in polygon pushing power and for good reason. A 9x increase over the iPad 1 puts the iPad 2 in broadly the same league as the newly announced (but not yet shipped) Sony NGP (or PSP 2), a device which Sony claims is almost as powerful as its PS3. The iPad 1 uses the same graphics core as the iPhone 4 and iPhone 3GS, the PowerVR SGX 535. The SGX 535 is theoretically capable of pushing out around 28 MPolys/s (polygons per second). Multiply that by a factor of 9 and you are looking at the best part of 252 ´╗┐MPolys/s. Remember that this is a theoretical peak performance figure and that real world performance is likely to be significantly less. Even so, the iPad 2 is a polygon munching monster!

The Sony NGP uses the SGX543MP4 (four cores) and can produce a theoretical 133M polygons/s. The only conclusion that we can form based on the available information is that the iPad 2 is using either the exact same GPU configuration as the NGP or possibly the higher specified SGX544MP4. Whatever the iPad 2 is using, is seems likely that it is more than equal to anything that Sony's new handheld console can muster. Game developers will not have to compromise polygon performance when choosing the A5 powered iPad 2.

As an aside, this bodes well for the iPhone 5 in June and the iPod Touch 4 in September. If they only manage half the polygon performance of the iPad they will surely produce home console quality graphics.

2x CPU performance. To be fair the iPad 1 is no slouch, it handles a variety of tasks with almost no slowdown, but there are an increasing number of applications that appear to push the A4 powered iPad 1 to its limits. Take ArtRage as an example. The A5 powered iPad 2 could reduce the painting lag in ArtRage by half or more, making for a much more natural painting experience. Every firsthand account of the iPad 2 suggests that it is 'blazingly fast'. More raw CPU power is never a bad thing, it will mean slicker multitasking, faster load times and a generally more pleasing experience.

Lighter and thinner. We have no problem with the thickness of the iPad 1, but it is a tad heavy. As the irrepressable march towards paper thin computers continues we can expect the iPad to get ever thinner and lighter. As long as this progression is not at the expensive of battery life you'll hear no complaints from us.


Cameras. The iPad 2 sports a front and rear facing camera. The front facing camera is for FaceTime, a stunningly simple video chat client, while the rear facing camera offers 720p video capture. As we have already mentioned the inclusion of these cameras was inevitable. We can only begin to imagine the possibility that a full 720p HD video camera opens up. Yes, we know the idea of using your iPad as a video camera seems slightly ridiculous, but honestly, we think many will do just that, especially as you can now edit and upload that footage using just one device.

HDMI out. There are many reasons why this is a big deal. We will return to this feature in a future post, but let's just say this for now, 1080p output with PS3 level graphics. Oh yes!

iLife is on its way, bit by bit

The announcement and subsequent demonstration of iMovie and GarageBand for iPad had us smiling from ear to ear. We have long believed that iLife would find its way to the iPad platform, but to see it reproduced to such an extent on hardware with such power was the highlight of the entire announcement. If there was ever a clear signal that Apple see the iPad as a content creation device, this is it.

But where is iPhoto?

Simple. iPhoto has been held back to form a significant part of the iPad 3 (or iPad Pro) reveal. What better application could there be than iPhoto to demonstrated a new Retina class display? iPhoto is coming, make no mistake, it will arrive at the same time as the iPad with Retina display, perhaps this year, but certainly before April 2012.

Cheaper iPads for everyone

Right now we are buzzing with the prospect of what the iPad 2 is capable of, but almost as exciting is the prospect of the iPad 1 becoming that much more affordable. At the time of writing the original iPad 1 is listed in the UK Apple Store at just £329, that's a wonderful deal for those looking for their first iPad. We have no idea if this will last, but even if it doesn't there will surely be plenty of iPad 1 units available on eBay for quite some time.

We have plenty more iPad 2 commentary arriving shortly. Stay tuned folks!

The Art of Destruction

Photograph by Michael Tompert and Paul Fairchild

It seems to be 'Art Friday' here at iPad Creative. You may well have seen this already around the web, but it both fascinates and horrifies us so we thought we would make sure you knew about it too!

Digital artist Michael Tompert of Raygun Studio (a former Apple employee) teamed up with photographer Paul Fairchild to create a series of 12 photos depicting:

"iconoclastic details of devotionals of our culture...combining high-resolution photography, scanography and self-referential iPhone photography. The 12 images are large scale yet microscopic, providing a canvas for contemplating our relationship with fetish, fashion, freedom & bondage."

The images were displayed in an exhibition entitled 12LVE in San Francisco last weekend and are due to be shown in Palo Alto in December.

Given the attachment users generally have to their expensive gadgets, arguably more so with Apple devotees, the photographs are evocative and controversial. Comments on the various articles covering this series have ranged from appreciation for the message conveyed in destroying these modern expensive devices, to extreme anger at the cost and 'waste' plus disparaging comments about Mr Tompert's sanity.

Whilst it would take us personally a long time to scrape together enough pennies to purchase even one of these devices, there is a certain beauty to the images, and we take the point of Michael Tompert quoted in a very good LA Times article about this exhibition:

"the photography project was intended to be humorous and tongue in cheek. At the same time, he wanted people to think more deeply about their relationship to these ubiquitous devices."

What do you think about this? We would be interested to hear from you, let us know in the comments below. 

More information

Check out the LA Times article for more detail of the thought processes and discoveries that led up to this project.

There is a Facebook page for the 12LVE exhibition.

The original article by Cult of Mac about the 12LVE exhibition and another post featuring all 12 images with detailed information on each photo detailing how each device was destroyed.

iPad is Electric - New iPad TV ad from Apple

We were thrilled to see Apple's iPad TV advert, 'iPad is Electric'. Within 30 seconds the viewer is informed that the iPad can assist them with the following: 

  • Blockbuster movie purchasing and viewing
  • Learning
  • Constructing and managing emails
  • Presenting
  • Online purchasing of goods and property
  • Gaming
  • Music performance and creation

Apple manage all this in just 30 seconds without a single word of spoken dialogue. It's true that the viewer will not pick up all the details in their first or second viewing, but after multiple viewings, over the next month or so, the message will begin to hit home; the iPad is for content consumption and content creation.

The best part of the is new advert is the hat-tip to AmpliTube, the beautiful guitar effects processor.

"The Biggest Coffee Table Book Ever" - Fotopedia Heritage

Living on the doorstep of one of the UNESCO World Heritage sites (The Jurassic Coast), the iPad Creative team feel very priviliged and we are interested in anything that promotes this world-wide wonder, especially if it also involves our favourite gadget(s).

That is why we were intrigued to hear that Fotopedia in conjunction with the UNESCO World Heritage Centre have just released an update to their Fotopedia Heritage app, taking it to Version 1.2.

New and existing features

The 1.2 update brings with it some useful features including an updated navigation system but more importantly a quick and easy search function to your iPad (and iPhone).The search function enables you to quickly jump to any of the 890 UNESCO World Heritage sites and see some of the photos of that area from among the 20,000 contributed by Fotopedia members.

Other features of the app include access to information about the sites you are viewing, integration with TripAdvisor (potentially making the app a journey planning tool) and a browseable world map that looks like the Places module of iPhoto/Aperture.

Never ending story

More photos are being added all the time to Fotopedia's site and so the library of photos that you can browse will continue to expand beyond the 20,000 photos there already. Many of the photos are gorgeous to look at and all of this for FREE.

We have said it before, but we think the iPad is one of the best devices for browsing through and viewing photographs at their best and this app demonstrates that wonderfully.

"The biggest Coffee Table Book ever!"

Equally of note is the name behind this 'endless photo book' app and Fotopedia, former CTO at Apple and Steve Jobs' friend Jean-Marie Hullot.  If you have 30 minutes to spare, we highly recommend viewing Robert Scoble's interview with Hullot in the video below.

We found it really interesting and Hullot talks about the iPad being the inspiration behind the Fotopedia Heritage app experience and describes some of the key features and future developments for the app. There is even a mention about working with Steve Jobs thrown in the mix:

Sort Shots goes 2.0 - adds Metadata export to Mac/PC

We mentioned Sort Shots a few months ago when discussing the absence of professional level photo management software like Photo Mechanic on the iPad.

At the time the big issue was that Sort Shots could not pass any Tags or Rating metadata added in the app, back to your computer, or even import what you had already added in say Lightroom or Aperture.  This meant you had to double-up on your Tags and Keyword entries.

With the release of Sort Shots 2.0 the developers have gone some way towards addressing the issues around adding and editing EXIF data to images using the iPad.

Sort Shots have added Metadata import from and export to some of the major image processing apps, although only Adobe Bridge and Lightroom get full import and export at the moment.

Here is a summary from the Press Release:

Metadata keywords can be read by various software packages including: 
* Adobe Bridge and Lightroom (import and export keywords and ratings)
* Apple iPhoto and Aperture (import keywords)
* Microsoft Photo Gallery(R) (import keywords and ratings)
* Nikon Capture NX2 (import keywords)

For Aperture users export of Keywords and Ratings back to your Mac is being developed and will no doubt be available in a future update.

Restricted Access

If you have imported Photos directly onto your iPad from a camera or iPhone, you cannot edit their metadata while they are in your Photo Library.  You must import the photos that you want to work with into Sort Shots first.

You can import photos either from the Photo Library on your iPad or from your computer via the iTunes File Sharing interface. The video below shows how to do this. It is not as integrated as we would like, but probably the best workaround that Developers can offer at the moment due to Apple's restrictions on iOS access.

Full Res or Optimised?

Another key feature is export of full resolution images back to your computer, although they do say this will slow the process down, so there is an option to export optimised versions of your photos if that is acceptable. We think that it is worth taking the 20% hit in performance to stick with full res images but it is nice to have the option to speed things up when the Web might be the final destination for the images and full res is not necessary.

Remember, Sort Shots is not writing anything back to the originals in your Photo Library, so you have to manually move the edited versions back onto your computer using the iTunes File Sharing function and drag and drop back to a folder as explained in the video below.

An important thing to note is that Sort Shots does not work with RAW images, so it will be your JPEGs that are being edited.

The new features in Sort Shots make it worth another look for those who need to Tag, Rate and edit EXIF data in their images whilst on the move or away from home.  Whilst the import/export functionality is a workaround, we still think it is very useful when you need it.

We have mentioned Sort Shots' new features here, but it is worth checking out all of the additional ones on their features page.  You may also want to take a look at the video below which explains the new import/export features and how to use iTunes to get the photos into Sort Shots.

Sort Shots 2.0 is available now in the app store at £2.99 ($4.99).

New iPad TV advert from Apple

Apple have done a fine job of getting the point across with this new iPad advert. The iPad is a blank slate, it can become whatever you need it to be.

Obviously, we would love to see the 'artful' section expanded to a full 30 second advert of its own.

iPad UK release date announced

(Post amended to point to the correct UK press release complete with pricing, the previous release we linked to was the International version without regional pricing included.)

28th May 2010 - that's the day that UK punters can officially get their expectant, shaky hands on the iPad.  As we know already, iPad pre-orders are opened up this coming Monday, 10th May, but now we know when we can actually expect to join our US friends in owning our very own device.

As well as the UK; Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland will see the iPad released on 28th May, and the pre-order will be open on 10th for these Countries too.

How much will it cost?

Pricing & Availability
iPad is available in the UK for a suggested retail price of £429 (inc. VAT) for 16GB, £499 (inc. VAT) for 32GB, £599 (inc. VAT) for 64GB for Wi-Fi models and £529 (inc. VAT) for 16GB, £599 (inc. VAT) for 32GB and £699 (inc. VAT) for 64GB for Wi-Fi + 3G models.

Full details in Apple's press release here.

Apple Changes Categorisation of Apps in iTunes for iPad

If you are running iTunes 9.1 on your Mac, have a look at your apps section.  Has it changed?  We have just noticed that our apps section when viewed as a grid is now split into three areas:

  • iPhone, iPod Touch and iPad apps (we are guessing these are 'Universal' apps
  • iPhone and iPod Touch apps (non-iPad apps?)
  • iPad apps (designed for the iPad only - if you have any downloaded)

This is interesting because it is really not clear which apps are iPad only or Universal in the App Store in our opinion.  Although this categorisation will only show on apps you have on your computer, it is at least a start to making sense of the (in our case) hundreds of apps kicking about on our hard drives for testing purposes, or just in case we need them some day.