Sponsors
Sponsors

Sponsor
Sponsor
Sponsor

Entries in amazon (1)

iPad Kindle App officially announced

We knew it was coming but Amazon have officially announced their Kindle App for 'Tablet computers including the iPad' (italics ours) on their website.  The announcement focusses on the app, but the iPad makes it into the headline, with a specific mention later on too.  It is an interesting play for Amazon, especially when many pundits have said that Apple is looking to put some pressure on Amazon with their iBookstore.

The Kindle app has been available on the iPhone for just over a year now, but the iPhone is not really suited for reading books or magazines for most people.  This announcement is of note because it appears to duplicate one of Apple's most touted iPad features, the iBookstore.  Business Insider have an interesting side-by-side comparison of the two apps on their site and it is obvious which one is Apple's, as they say:

So far, it looks like Apple is winning the design contest, especially for its e-book store.

 Duplication = customer choice?

There is certainly function duplication here, and Apple have refused apps on the iPhone simply because they 'duplicated functionality' already installed on the device.  However, the deals that Amazon have with publishers and the books they have available should differ from Apple's selection in theory.

In addition, Apple would certainly be seen to be anti-competitive if they refused the Kindle app simply because it sold books too, wouldn't they?

However, as Amazon are announcing the Kindle app, we can only assume it will be available in the app store for the iPad sometime after it launches.  It is a complex relationship that Apple and Amazon has at the moment and it will be fun watching it pan out.  Our only hope is that the choice will remain in the app store, to the benefit of us, the end consumer.

What do you think about Amazon's play here?  Let us know in the comments.