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Entries in 1984 (1)

You're not paid to churn paper, you're paid to use your brain

Just over 3 years ago we tuned into the first Apple iPhone commercial, famously remembered for the phrase "Hello"! During the 2010 Oscars the first iPad advert was played to an audience of celebrities and those watching from home. The first iPad commercial is markedly different to the first iPhone ad. In the iPhone advert, recycled clips from movie scenes are presented in brief rushes followed by the release date and a glimpse of the iPhone.

More recently Apple have added a certain clarity to iPhone adverts, less audacious perhaps, but certainly more mainstream and accessible. For the first iPad advert Apple is following its more recent trend of showing what the device can do. The advert is sharp, it shows a variety of apps on offer at the same time as giving a feeling of size. It gives out a relaxing vibe, showing the user with his feet up.

Looking back you can see a welcomed change in the way Apple is presenting its new innovative products. Clearly this new style is working. However, here at iPad Creative we still hanker after something a tad more epic, such as this original Macintosh advert... and no, it's not the advert you think it is. Enjoy!