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1998: Steve Jobs introduces the iMac

As I sit typing this post, just behind me is an original Bondi Blue iMac. It looks as gorgeous today as it did back in 1998. The launch of the iMac marked the beginning of the spectacular rebirth of Apple under the guidance Steve Jobs. Within months of the iMac going on sale it began to appear in primetime TV shows and blockbuster movies. People simply could not get enough of the iMac's spectacular curves, it was everywhere!

The iMac era was an exciting time to be an Apple fan, here was a computer that didn't have the appearance of an office hand-me-down, here was a computer that was fun, colourful and simple to use. Almost everything you needed to get onto the Internet came in the box.

The iMac was Steve's idea. Focusing on what truly matters to people and having the strength to push those insights through from inception to shipping is a primary skill of Steve Jobs. Will anyone else in the firm have his focus and determination?

Further Reading: Steve Jobs

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Steve Jobs had a unique ability to envision solutions to problems before us mortal users knew we had these problems and the break-through products he envisioned; the entirely new categories he created; saving Apple from the brink; saving the music industry.

October 10, 2011 | Unregistered Commenterscratch projects

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