That's how we felt when hearing the news that Steve Jobs is resigning his position as CEO. Gutted that his health is such that he has had to make this decision and gutted because Steve Jobs is the lens that gives Apple laser-like focus. Actually, scratch that, he gives the entire computing industry focus. We have no doubt whatsoever that he has infused his love of art, design, technology, engineering and humanity into every fibre of the company that he and Steve Wozniak founded on April 1, 1976. However there is no denying that he will be missed and that Apple will be somewhat diminished as a force for change.
We wish him well and hope that his reduced workload will give him more time and energy to focus on a full recovery.
We thought it would be interesting to run a series of posts that present some of Steve's highlights during his time as Apple's CEO.
We start with the introduction of the Macintosh. The 'insanely great' personal computer that defined the way that we would interact with computers for over 25 years.
To sell innovation you need to be able to tell a good story. Every keynote that Steve Jobs gave was a lesson in storytelling. It's not enough to simply add cool new features or new ways of doing things, communicating the reason for those 'features' and 'ways' in a style that can be easily understood and passed on to others is essential.
We wonder if any of the other Apple executives can step up in this regard.