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Gorillaz in your iPad

Gorillaz.jpg

We like creative use of technology, especially when it involves the iPad, and so we were intrigued to see the rather 'animated' band Gorillaz produce an iPad (and iPhone) app that ties in to the promotional ecosphere around their third album, Plastic Beach, released in March this year.

There is a lot of content on the Gorillaz site to draw people in to their slightly bonkers universe including games, music and video. Now they have managed to extend their reach to iOS device users with Escape to Plastic Beach for iPad.

It uses the glider vehicle concept to transport the band member Murdoch around Plastic Beach with a chase theme, hazards to avoid, a little bit of shoot-em-up and some puzzle solving too throughout the eight '3D' levels of the game.

What is clever about this though, besides the obvious band members featured in the game, is the soundtrack to the game which of course is Gorillaz' own music. Hearing it in the background can either bring in new fans or encourage current fans to listen again, keeping the Gorillaz brand fresh in their minds.  A nice way to keep people involved in the band's universe.

As far as the iPad visuals go, they look great and the game makes good use of the iPad's control system. For just £1.19 ($1.99) it is a fun and entertaining distraction, especially if you already like the band and their music.

There have been a few game tie-ins from other bands but none have come up with anything so original as a complete, animated environment to host their fans in, so hats off to Gorillaz for their inventive creativity on this one.

The video below from YouTube user stuartdredge gives us a look at the first few minutes of gameplay from first launch.  Take a look:

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