iPad news from the WWDC 2010 keynote
Tue, June 8, 2010 at 1:50 PM
iPad Creative in Comment, James, Magazine, News, PDF, Publishing, Steve Jobs, WWDC, adobe, ePUB

 

We will come back later with our initial thoughts on the iPhone 4 and iOS 4 and what it means for iPad owners, but in the meantime here is a quick recap of some of the iPad related announcements from last night's WWDC keynote address.

Steve Jobs presented a video reel featuring news clips from America, parts of Europe and Japan. Most of the clips were from the launch of the iPad in each territory with lots of smiling faces and excited punters. People really do love the iPad it seems.

Steve then mentioned some quite astonishing figures. 1 iPad sold every 3 seconds on average, 17 apps per iPad downloaded, 5 million eBooks downloaded via the iBooks store, many of which were probably free, 22% of all eBook sales are purchased on the iPad. That's some impressive stats.

Steve didn't dwell on the iPad too much, this event was focusing squarely on the new iPhone. However, he did have one piece of important iPad news, something which will please anyone who like us have been itching for Apple to open up iBooks to include more published material.

The next version of iBooks, due at any time, includes full support for the popular PDF format. It's too early to tell just how well iBooks will display complex PDF files, but if the experience when viewing PDFs is similar to when viewing ePUB files, this could be quite a game changer.

The ePUB format is limited in scope by its basic nature. Font formatting, for example, is very limited. The PDF format supports just about every typographic and image control available. In short, it forms the basis of almost all printed publications in existence.

We can't wait to see how this develops.

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