"Here's to the crazy ones." So began Apple's 1997 'Think Different' advert. Though there have been many memorable Apple adverts since then, none have been as emotive as the full length Think Different TV advert. We would also argue that none have been as revealing about the ethos of Apple.
It was quite a moment when during the unveiling of the iPad, Steve Jobs stated that Apple, "had always tried to be at the intersection of technology and the liberal arts". Those who have only ever known Apple as the company responsible for the iPod might struggle to make sense of this statement, but those familiar with Apple's history will immediately see some truth in it. Here is that statement in full:
"We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users – the users don’t have to come to them, they come to the user".
The final section of the full length Think Different advert contains the sentence, "How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that's never been written?". It was these words that came to mind when we found the delightful iPad painting, "Morning With Mr. Puddy" by Joey Livingston. See the video featured at the head of this post to witness his handiwork in motion.
Joey is one of a number of artists that are moving things forward, pushing at the boundaries of both technology and art. We know that people like Joey will be the ones to educate the iPad cynics, those who see the iPad as an expensive web browsing device and nothing more.
We want to be a part of this movement, we purpose to make iPad Creative a place to come and see the very best creations that exist at the "intersection of technology and the liberal arts". The iPad will enable ordinary people to create extraordinary things, and we'll be here to document it all and share some other fun things along the way!
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