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Apple publishes a list of iPad ready video providers

Apple have recently added a new page to the iPad area of their site.  They call it iPad ready and it is a list of the organisations or companies using HTML5 to deliver their video, at least as an alternative to Flash and a few instead of. Those mentioned include Reuters, Vimeo, Time, Flickr and the White House websites; and the list is growing.

We think it is an interesting move for Apple to specifically name these companies and it does feel like there has been a bit of a rush by some of them to meet the iPad launch on Saturday.  Maybe this is just a perceptual thing because much has been written since the iPad announcement in January about the continued lack of Flash support in the iPhone (and now iPad) OS, but more so in the last couple of weeks leading up to the iPad launch.

Still, it is further evidence of Apple's marketing prowess and the benefits for companies and organisations who can ride in Apple's wake as they launch a new product are obvious.  Anything that benefits the consumer has got to be good though in our view and Apple's devices are not the only mobile computing devices without Flash support.  It is going to be interesting to see how HTML5 and standards adoption will shape the Internet in the near future.

If you are interested in knowing more about Video formats for the web and how this is different in HTML5, this article over at diveintohtml5.org is brilliant and super nerdy in its details.

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