We were thrilled to see Apple's iPad TV advert, 'iPad is Electric'. Within 30 seconds the viewer is informed that the iPad can assist them with the following: 

• Blockbuster movie purchasing and viewing
• Learning
• Constructing and managing emails
• Presenting
• Online purchasing of goods and property
• Gaming
• Music performance and creation

Apple manage all this in just 30 seconds without a single word of spoken dialogue. It's true that the viewer will not pick up all the details in their first or second viewing, but after multiple viewings, over the next month or so, the message will begin to hit home; the iPad is for content consumption and content creation.

The best part of the is new advert is the hat-tip to AmpliTube, the beautiful guitar effects processor.