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App Store virgin? There's an app for that! 

A recent study by Nielsen suggest that 32 percent of all iPad owners have yet to download their first iPad app from the App Store. It seems clear to us that Apple have done a remarkable job of covering the basic needs of the common iPad owner. We think this goes a long way to explaining why 1 in 3 iPad owners have never visited the App Store.

Though it's likely that a contingent of iPad owners will always remain App Store virgins, surely Apple would like to see that percentage reduced somewhat. What can Apple do to lead iPad owners to the App Store?

There's an app for that

A neat solution might be to give the iPad its very own 'Introduction to iPad' app. Sit it in full view right next to the App Store icon. Attract attention to the app by making the edges of the app icon sparkle every few hours, that way it can't be ignored and should draw in even the least curious iPad owner.

The app could be much like an interactive magazine, the content of which could be updated monthly or perhaps even weekly. It could contain videos of some of the more popular apps in action and perhaps even short video interviews with app developers. Just like a regular magazine the app might be divided into sections, news, reviews, previews, interviews, questions from readers, How-to's, etc. The app could link out to external websites like iPad Creative where appropriate and provide full support for purchasing featured apps there and then without the need to jump back out to the App Store itself.

With some of Apple's own iPad apps being available only through the App Store, Pages, Numbers, Remote and iDisk to name a few, it follows that Apple would want to make the App Store a regular part of the iPad experience.

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Reader Comments (1)

Thought i read somewhere yesterday the
Nielsen study got the numbers wrong and it is 'only' 9% off
IPad users that never download an app.

October 25, 2010 | Unregistered CommenterZamzu

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